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Start with the work, not the AI
Our instinct is almost always to ask: what is the actual job that needs to be done? Only after understanding the work, the constraints, the economics, the information flows, the people involved, and the desired outcome do we ask what role AI has.
- Sometimes the right answer is a frontier model.
- Sometimes it is a tiny local model.
- Sometimes it is deterministic code.
- Sometimes it is optimisation, simulation, or statistics.
- Sometimes it is a better interface.
- Sometimes it is a human.
- And sometimes the correct amount of AI is zero.
That is why we dislike starting with "how can we use AI here?" The better question is "how should this system work?" AI becomes one possible component of the answer.
Do not maximise AI usage. Maximise enterprise capability.